
Google started already penalising sites that aren’t mobile friendly
By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile […]

Google Plus for People Who Have Been Resisting It
Google+ is making waves in the social media marketing world and if you have been resisting it, chances are you are missing out on a great digital marketing platform that could boost not just sales, but also your reputation and image as a business or marketer. If you have been struggling to get going with […]

What’s the better investment for business in 2015 – SEO or PPC in Egypt?
Content and advertisement on the internet is booming and the competition to appear at the top of search results is always increasing. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two ways to ensure your content gets found and that you’re able to convert search engine users to paying clients. While many businesses in Egypt […]

Online marketing tips
Various social media aspects should be included in your website design in order to keep your customers engaged. The typical business model follows a simple pattern which includes finding the customer, engaging the customer, selling products and then keeping the relationship healthy and beneficial to both parties thereafter. How your consumers find your website is […]

What Social Media Marketing is all about ?
Trends on the web change quite fast. What was considered good a couple of years ago (frames), is now considered old school. Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends. Especially if you are into Digital Marketing. Social Media Marketing (SMM) is […]