Three elements for Building your online Brand & Credibility in Egypt
The first and most important step for building your online Brand in Egypt is through having a professional designed & developed website. Through our weekly meetings with companies in Egypt, we have clearly seen that many mix having a professional developed web solution with some pages hosted online. When we mention a professional website we mean a website with a “look and feel” and functionalities that are used according to international best practices.
The Second fundamental element for building your online Brand in Egypt is adding relevant and interesting content. A common misconception we realized in the Egypt market is that people view a website as if it is a static asset that is developed once. This idea is totally wrong, because if you do not update your website weekly through adding compelling and expert content; you will lose your visitors interest.
The third fundamental element for building your online Brand in Egypt is building your social presence. In Lebanon specifically, each company should have its presence in at least 2 of the four popular social networks. The four social networks we are speaking about are Facebook, Twitter, YouTube and LinkedIn. Depending on your industry you might need to be present in all portals or in a fraction of them, and we will help you figure that out when planning your social media strategy.
The three elements for building your online Brand & credibility in Egypt if applied correctly could surely help you in enhancing your image and reputation, increase you online traffic and increase your lead generation and sales.